MUSIC BIZ 2019, NASHVILLE

The final day of Music Biz 2019 was full of information that is sure to keep attendees thinking until next year. The featured seminar in the morning was “Inside The Lives of Power Duo Ethiopia Habtemariam and Jacqueline Saturn” that many attendees found quite interesting. They heard about how Ethiopia during the first two years she worked for Motown Records as President, was also dually working as President over at Universal under the Urban Music umbrella. Jacqueline pointed out at one point that people need to understand that there’s plenty of room for women in the industry especially at the executive level that matched what Bebe Rexha had said the night before at the Music Biz Awards & Hall of Fame Dinner.

Ethiopia Habtemariam (Inside The Lives of Power Duo Ethiopia Habtemariam and Jacqueline Saturn)

Music Biz 2019, Nashville

Photo by Catrina Engelby

Some the advice from the featured presentation also revolved strongly around doing what you have to do to succeed. Jacqueline said it best when she said, “When you’re in the heart of being passionate about something and wanting to get it done, you get it done. You show up to get things done even when it’s hard.”For the attendees who went over to the “Language and The Machine: How Algorithms Are Changing The Way We Connect And Communicate,” they got a chance to see into the current things going on with Artificial Intelligence and how it relates to the music industry.

Jacqueline Saturn (Inside The Lives of Power Duo Ethiopia Habtemariam and Jacqueline Saturn)

Music Biz 2019, Nashville

Photo by Catrina Engelby

Much of the seminar was based on different examples of how different data can affect different algorithms into predicting things such as what a person might want to listen to on a streaming site like Pandora. If you listen to one artist, a site might suggest an artist who has not only a similar sound but also similar lyrics. So yes, one might be discovering “new” music, but it isn’t really new because it’s so similar to what someone is already listening to. By understanding the context of the consumer you can better guess content essentially. Many attendees then moved over to listen to the seminar “The Relationship Between Artist Services, Technology, and Artist Managers.”

(L-R) Virginie Berger, Nicolas Roebben, Michael Stanley, and Adrien Stern (Language and The Machine: How Algorithms Are Changing The Way We Connect And Communicate)

Music Biz 2019, Nashville

Photo by Catrina Engelby

A big thing that attendees were able to take away from this talk was that artists can and do create their own virtual record label but many fail once they find out how much time, money, and energy goes into making and keeping one up. Artists need to know what they are getting themselves into on every side of having a virtual record label. Attendees were told to research the people that you want to work with because it’s not always apparent who they are. The first question you should be asking yourself is what is the goal? From there you can start to brainstorm and build what you have it mind but it will again take time, energy, and money.

Virginie Berger (Language and The Machine: How Algorithms Are Changing The Way We Connect And Communicate)

Music Biz 2019, Nashville

Photo by Catrina Engelby

Charles Kirby-Welch (The Relationship Between Artist Services, Technology, and Artist Managers)

Music Biz 2019, Nashville

Photo by Catrina Engelby

About Sherryl Craig 367 Articles
Sherryl is a Senior Writer and Assistant Editor with Nashville Music Guide and her blog, Lyrics N Legends has been featured since 2012. Her articles has graced the cover and have appeared as feature stories in the NMG print edition. She is also a member of WMMW, Women of Music Music of Women, a non-profit organization in support of women in the music industry. WMMW also appears here in Nashville Music Guide.