Offering hope and compassion through a lyrical journey that can only be told through the eyes of someone who has lived it, former Ascension Saint Thomas patient and award-winning recording artist, Kelly Lang delivers her song “I’m Not Going Anywhere” as an ode to the challenging and compassionate work of caregivers. To share the sense of calling and commitment to serve patients and communities, Ascension; one of the nation’s leading and largest nonprofit Catholic health systems, has developed a new marketing campaign that celebrates a call to serve. What began as a regional campaign in the Nashville area, became so successful that it went national. This ‘Your Care Is Our Calling’campaign honors the role of caregivers and their special bond with those that they are privileged to serve and features emotional vignettes of connection.
Kelly was inspired to write the song in 2004 as she watched a close friend manage a loved one’s illness. Three months later, Kelly was diagnosed with stage two breast cancer and began a journey of her own at Ascension Saint Thomas Midtown Hospital in Nashville, Tennessee. In remission since 2005, Kelly has said that she hopes her voice can echo beacons of light and encourage patients with cancer to continue fighting.
“It’s amazing to see that a song that I wrote 16 years ago – shortly before I received extraordinary care from Ascension Saint Thomas while being treated for breast cancer – is now being used as part of Ascension’s national campaign to reassure patients and the community and give gratitude to their caregivers. I’m humbled and moved that the song has resonated so deeply with people across the country,” said Kelly Lang.
The campaign, which will begin in all Ascension Ministry Markets in early November, will include TV, radio and print advertising, and outdoor billboards, as well as targeted online advertising, direct-to-patient emails, and patient storytelling through our social media channels.
Here’s a link to the 60-second ad, which will soon begin appearing in Ascension markets across the United States.
Lang recently released ‘Old Soul;’ an album featuring 14 covers of critically acclaimed songs that highlight Lang’s rare love and appreciation for the timeless classics on September 18. Surviving the tests of time, these serendipitous spins on popular hits of the 60’s – the 90’s brush the dust off of a time capsule to uncover the feel-good intent of simpler times. ‘Old Soul’ dances into the scene with unrivaled grace and distinctive dynamic, transporting listeners back to music’s greatest era. Sponsored by Springer Mountain Farms Chicken, ‘Old Soul’ is available to download and stream on all digital platforms.
Visit HERE to listen to ‘Old Soul’.