VH1, CMT and Vh1 Classic Unite with Big Machine Records and Special Olympics as TV Partners for 25th Anniversary of “A Very Special Christmas”
ng>) “Joy to the World” on Friday, December 7th
CMT to Premiere Martina McBride’s (MartinaMcBride.CMT.com) “Please Be Home For Christmas” on Friday, December 7th
VH1 Classic to Premiere Cheap Trick’s (CheapTrick.VH1.com) “I Want You for Christmas” on Friday, December 7th
All videos to live on-demand at VH1.com
VH1 and VH1 Classic are teaming up with Big Machine Records and Special Olympics as the television hosts for the premieres of two holiday music videos from “A Very Special Christmas 25th Anniversary,” a holiday music series that benefits Special Olympics. For the 25th Anniversary, Train and Cheap Trick each recorded a special Christmas track and video for the album. On Friday, December 7thVH1 will exclusively premiere Train’s video for “Joy to the World” on VH1’s “Big Morning Buzz Live,”CMT will exclusively premiere Martina McBride’s “Please Be Home for Christmas” and VH1 Classic will exclusively premiere Cheap Trick’s “I Want You for Christmas.” All videos will be added into the networks’ video rotation for play throughout the holiday season and will also be available on-demand at VH1.com.
Since 1987, the biggest and brightest voices in the recording industry have generously lent their time and talents to Special Olympics to create the holiday album series “A Very Special Christmas,” the single most successful benefit recording series in musical history. Created by Jimmy and Vicki Lovine and Bobby Shriver, along with Herb Alpert and Jerry Moss, the “A Very Special Christmas” series has brought together top musical talent who donated their time and talent, and publishers and record labels who gave consent and waived royalties. 25 years and seven albums later, the series has generated over $100 million in royalties and become the largest single source of funding for Special Olympics and its athletes.
For more information on the premieres of Train’s “Joy to the World,” Martina McBride’s “Please Be Home for Christmas,” Cheap Trick’s “I Want You for Christmas,” or for more information on “A Very Special Christmas,” Big Machine Records or Special Olympics, visit VH1.com.
About VH1:
VH1connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 99 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, and extensive video on VH1.com. VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all media platforms. For more information, go to www.vh1press.com or visit VH1.com, the VH1 Facebook page and @VH1 on Twitter.
About CMT:
CMT, a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is the leading television and digital authority on country music and entertainment, reaching more than 92 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.
About Special Olympics:
Special Olympics is an international organization that changes lives through the power of sport by empowering people with intellectual disabilities, promoting acceptance for all, and fostering communities of understanding and respect worldwide. Founded in 1968 by Eunice Kennedy Shriver, the Special Olympics movement has grown from a few hundred athletes to 4 million athletes in 170 countries worldwide, providing year-round sports training, athletic competition and related programs. Special Olympics takes place daily, changing the lives of people with intellectual disabilities all over the world. Special Olympics provides people with intellectual disabilities the opportunity to realize their potential, develop physical fitness, demonstrate courage, and experience joy and friendship. Visit Special Olympics at www.specialolympics.org. Engage with us on: Twitter @specialolympics; fb.com/specialolympics; youtube.com/specialolympicshq, andspecialolympicsblog.wordpress.com
About Big Machine Label Group:
At the helm of the independent Big Machine Label Group is industry veteran Scott Borchetta, who serves as President and CEO. The conglomerate encompasses Big Machine Records (founded in 2005), The Valory Music Co. (founded in 2007) and Republic Nashville (a partnership with Universal Republic founded in 2009 with Jimmy Harnen serving as President). The Big Machine Label Group’s current artist roster includes Multi-Platinum superstars Taylor Swift, Rascal Flatts, Tim McGraw and Reba; Platinum sensations The Band Perry; legendary group The Mavericks; Breakout Gold-selling artist Brantley Gilbert; Chart-topping acts Eli Young Band, Justin Moore as well as Hot newcomers Edens Edge, Thomas Rhett, Florida Georgia Line, Greg Bates, RaeLynn and Ella Mae Bowen. BMLG artists have received multiple GRAMMY, CMA, ACM, American Music Awards, CMT Music Awards, Teen Choice Awards, MTV Video Music Award and People’s Choice Award accolades as well as Brit Award and JUNO Award nominations.
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