Red Bull Media House Announces Three-Year Partnership to Co-Produce Bonnaroo Music Festival Global Livestream

rooRedbullBonnaroo and Red Bull Media House have partnered together to livestream the magic of one of America’s most iconic festivals.  Airing exclusively on Red Bull TV June 11-14, 2015, this year’s festival lineup of more than 100 artists, features talent from the likes of Billy Joel, Mumford & Sons, Kendrick Lamar, Alabama Shakes and D’Angelo.

 

For Bonnaroo fans and music lovers alike who can’t make it out to the farm, the livestream will air on www.redbull.tv/bonnaroo, the Red Bull TV app on Android, iOS and Windows phone, through Apple TV, and Samsung TV’s Red Bull channels, and as a free downloadable app on Amazon Fire TV, Kindle Fire, Nexus Player, Roku Players, Roku TV models, and Xbox 360. The Red Bull TV stream will also be carried live on the festival’s website, bonnaroo.com. The official Bonnaroo livestream lineup will be announced at a later date.

 

“We’re excited to partner with Red Bull to create a rich digital destination that extends the Bonnaroo experience beyond the festival grounds,” said Jonathan Mayers, Co-founder, Superfly, Co-creator of Bonnaroo. “Through the Red Bull TV livestream, we’re able to connect with our global community of fans across more platforms than ever to ensure that they’re a part of the festival experience from anywhere in the world.”

 

Bonnaroo Festival Livestream features include:

  • Three channels that viewers can select from:
    • o   One hosted by Sal Masekela & Ted Stryker featuring exclusive artist interviews, unprecedented behind-the-scenes access, unique POV angles and festival highlights for a more curated experience
      • o    Two additional channels each capturing different live performances from the main festival stages for an “all live, all the time” experience
      • Highlight performances available as VoD for 60 days so fans and festival goers alike can relive key moments and replay favorite artist sets
      • Live chat functionality
      • Second screen exclusive bonus footage featuring behind the scenes vignettes and interactive experiences brought to you across Red Bull’s media network of Redbull.com, Redbulletin.com and it’s social channels and partner outlets

 

Head to Red Bull TV to set a tune in reminder and get real-time updates about

the Bonnaroo festival livestream.

Follow us at:

#bonnaroolive

@bonnaroo

@redbull

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