Thousands will make the pilgrimage to Franklin, Tennessee this weekend to attend the Pilgrimage Festival to see a diverse lineup of musical talent including Cage the Elephant, Chris Stapleton, Steven Tyler, Wilco and Willie Nelson.
If you stop by the merchandise tent to buy a shirt as a token to remember the experience, you will be wearing the handiwork of Manhead Merchandise.
Patrick Mahoney, executive vice president and general manager of Manhead Merchandise, said they designed all merchandise for the Pilgrimage Festival.
He said they met the producers and they really hit it off. “Our initial design package impressed them,” Mahoney said.
According to Mahoney, the Pilgrimage Festival used as much local vendors as possible. He said they have an office in Nashville on Edgehill off of Music Row.
Next month will mark a year since Manhead Merchandise moved to Nashville. Mahoney said he move here earlier this year. Mahoney said they are thrilled to be here, adding that this is where they all want to work and live.
Mahoney said they did a 10-day initial design package with the festival. He said when they sent the designs in for the Pilgrimage Festival. He said when they sent it in for approval, they were 80 percent there already. “Over the course of two weeks, we designed the entire line,” he said.
Items available this weekend will include -shirts, fleece, water bottles, hat, writing journals, cutting boards, soap, mason jars and more.
Mahoney said the festival’s producers are happy with the items. He said he hopes everyone comes in and sees something they like.