Inside Track on Music Row | February 2021

MUSIC BUSINESS NEWS: 

Thirsty?  On January 11, Thomas Rhett and his cousin, pecan magnate Jeff Worn, launched their new ultra-premium tequila brand, Dos Primos. Spanish for “Two Cousins,” Dos Primos is a blanco tequila made from hand-harvested 100% Blue Agave sourced from estates in Los Altos and the valley area of Jalisco, Mexico.  Rhett, the reigning ACM Awards Entertainer of the Year, explained, “Our decision to create a new tequila brand grew out of just loving being with family. Jeff and I wanted to create a tequila that was expertly crafted and could be enjoyed year-round – regardless of the season or activity – with the people we care about most. Dos Primos is all about who we are and what’s important to us.” More at www.dosprimostequila.com.   

Other country artists who have gotten into the alcohol business include:

Jake Owens (American Beach Whiskey)

Little Big Town (Four Cellars Wine)

Willie Nelson (old Whiskey River Bourbon)

John Rich (Redneck Riviera Whiskey)

Zac Brown (Z. Alexander Brown Uncaged Wine)

Kix Brooks (Arrington Vineyards)

Toby Keith (Wild Shot Mezcal)

Darius Rucker (Backstage Southern Whiskey)

Florida Georgia Line (Old Camp Peach Pecan Whiskey)

Blake Shelton (Smithworks American Made Vodka)

Kenny Chesney (Blue Chair Bay Rum)

George Strait (Codigo Tequila)

Miranda Lambert (Red 55 Winery)

Cole Swindell (Sugarlands Shine)

Brandi Carlile (XOBC Cellars wine). 

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