The HGTV Lodge returns to the 2017 CMA Music Festival with Country Music’s hottest stars taking the stage in the network’s popular and unique venue. From Thursday, June 8 – Sunday, June 11, in Nashville, the 3,500-square-foot HGTV Lodge will offer Festival-goers the Ultimate Country Music Fan Experience™, including live musical performances by popular artists Keith Urban, Darius Rucker and Maren Morris as well as special appearances by HGTV stars Jonathan and Drew Scott (Property Brothers), Mina Starsiak and Karen E Laine (Good Bones) and Dave and Kortney Wilson (Masters of Flip).
The HGTV Lodge, which celebrates its sixth consecutive year at the annual CMA event, also will host performances with many more country music stars, including Bobby Bones, Brett Young, Brothers Osborne, Carly Pearce, Charlie Worsham, Chris Janson, Eli Young Band, Eric Paslay, Josh Turner, Kane Brown, Lauren Alaina, Luke Combs, Michael Ray, Old Dominion, RaeLynn, Russell Dickerson, Sara Evans and Tyler Farr. In addition, the HGTV Lodge will host a special ASCAP songwriters round. Great American Country’s Suzanne Alexander will serve as the HGTV Lodge emcee during the four-day event.
“The HGTV venue provides an experience like none other for network fans and country music fans alike,” said Karen Bronzo, Senior Vice President, Integrated Marketing for Scripps Networks Interactive. “Visitors get a chance to meet their favorite HGTV stars and see musical performances by top country artists in an intimate, one-of-a-kind setting. It’s a remarkable way for the HGTV brand to interact with our fans and consumers.”
Conceived and produced by New York-based experiential + music agency Pop2Life, HGTV Lodge will feature an air-conditioned VIP lounge boasting 900-square feet on the mezzanine and a unique stage experience located in downtown Nashville just minutes from Nissan Stadium.
Fans can share their love of music and home by uploading photos of their experience at HGTV Lodge on Twitter, Facebook, Instagram and Snapchat using #HGTVLodge. The Lodge also will host several must-see Facebook Live videos, including performances by Old Dominion and Morris and a Q&A session with Rucker.
For media who want to schedule interviews with the artists appearing at the HGTV Lodge, CMA Media Guidelines specify that only credentialed journalists can conduct interviews onsite at the Festival. Media must contact the artist’s publicist and/or record label to set up interviews prior to arrival at the CMA Music Festival. A list of publicist contacts can be found at CMApress.com. Please note that when arranging an artist interview, a scheduled location for the interview must be confirmed with the publicist. If you cannot interview the artist at the Lodge, then an alternative off-site location must be designated. For media interested in touring the Lodge, please contact Chelsey Riemann at firstname.lastname@example.org and Amy Hammontree at email@example.com.
Schedule of Events* at HGTV Lodge (All times CST):
Thursday, June 8:
10:00 AM: Michael Ray
11:00 AM: Tyler Farr
12:00 PM: Maren Morris
1:30 PM: Keith Urban
4:30 PM: Brothers Osborne
Friday, June 9:
10:00 AM: Josh Turner
11:00 AM: Sara Evans
12:30 PM: Kane Brown
2:00 PM: Bobby Bones
4:00 PM: Charlie Worsham
5:00 PM: Eli Young Band
Saturday, June 10:
10:00 AM: Russell Dickerson
11:00 AM: Old Dominion
12:00 PM: Eric Paslay
2:00 PM: ASCAP Songwriters Round
3:30 PM: Meet and Greet with Jonathan and Drew Scott
5:00 PM: Carly Pearce
Sunday, June 11:
10:00 AM: Brett Young
11:00 AM: Darius Rucker
12:30 PM: Lauren Alaina
2:00 PM: Chris Janson
3:00 PM: RaeLynn
4:00 PM: Luke Combs
*All appearances and times subject to change without notice.
HGTV delivers the superstar experts, fascinating families, compelling renovations and stunning transformations that make all things home fun. America’s favorite way to get entertaining, relatable and inspirational home and lifestyle content, HGTV offers: a top 10 cable network that is distributed to more than 90 million U.S. households; a website, HGTV.com, that attracts an average of nine million people each month; social media platforms that engage nearly nine million users; HGTV Magazine, a monthly publication that reaches more than one million readers and exclusive collections of home-oriented products through the HGTV HOME™ consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tennessee, HGTV is owned by Scripps Networks Interactive, Inc., which also owns and operates Food Network, Travel Channel, DIY Network, Cooking Channel and Great American Country.
ABOUT CMA MUSIC FESTIVAL
The Ultimate Country Music Fan Experience™ began in 1972 as Fan Fair®, bringing 5,000 fans to Nashville’s Municipal Auditorium. Now 45 years later, the legendary Festival has become the city’s signature music event hosting more than 88,500 fans from every state and two dozen foreign countries. The 2016 CMA Music Festival featured 11 stages with more than 600 artists and 100 hours of music. And it all benefits music education. Since 2006, CMA and the CMA Foundation have donated more than $17.5 million to sustainable music education initiatives across the U.S. thanks to the fans who attend CMA Music Festival and the artists who perform for free. CMA Music Festival will be filmed for a national television special to air on the ABC Television Network. This is the 14th consecutive year the event will be filmed for a network television special, a feat no other music festival has achieved. “CMA Fest 2017” is executive-produced by Robert Deaton. The special will be hosted for the first time by Kelsea Ballerini and Thomas Rhett.
Pop2Life is an experiential marketing + music agency that specializes in branded entertainment, social experiences, and unique promotions that “go beyond.” The company was founded in 2003 by former VP of Marketing & Promotion at RCA Records, Eric Murphy, who played a vital role in launching the careers of notable artists and bands including *NSYNC, Dave Matthews Band and Christina Aguilera. P2L works with some of the biggest media + entertainment brands in the world including iHeartMedia, Scripps Networks Interactive, AMC, SundanceTV, Comedy Central, Cartoon Network, Dreamworks, Capital One, and many more.