Did It For The Party brings Big & Rich’s music to a whole new level. In addition to the lead single “California,” the remainder of the album is classic Big & Rich, featuring a combination of upbeat anthems like the “Congratulations (You’re A Rockstar)” and “No Sleep,” while also showing the hell-raisers’ softer side with the heartfelt tribute to their sons, “My Son” featuring The Isaacs. They are also teaming up with Thirty Tigers and The Orchard for marketing and distribution for Did It For The Party.
Big & Rich are huge fans of TWIX®, and have partnered with the brand to help introduce the new specially-marked Left TWIX® and Right TWIX® packs. The Left TWIX® and Right TWIX® packs feature two of the classic cookie-caramel chocolate bars, but are intended to celebrate things in the real world that are the same, yet different – like calling Big & Rich’s music “country” vs “western.”
The highly anticipated project features 13 new songs, all produced by Big Kenny and John Rich. Big & Rich fans, who are dubbed the “Freak Parade,” can order the album now on Apple Music / iTunes, Amazonand Google Play, as well as pick up a CD at Walmart®, Best Buy® and Target® stores nationwide through a partnership with TWIX®. Other national partners bringing Did It For The Party to fans include Ally® Bank and Crown Royal.
“We know country music fans have a preference when it comes to sides, and we’re excited to be partnering with the sensational duo, Big & Rich,” said Michelle Deignan, TWIX® Marketing Director, Mars Wrigley Confectionery. “Whether it be choosing between Big Kenny’s groove and John Rich’s rhythm, or a Left TWIX® and Right TWIX®, we can’t wait to bring the element of choice to the Big & Rich fans.” Big & Rich are encouraging their fans to pick a side between Left TWIX® and Right TWIX®, and tell us what they’ve chosen by using #LeftTWIX or #RightTWIX on social media.
Did It For The Party Track Listing:
2. Did It For The Party
3. Congratulations (You’re A Rockstar)
4. Turns Me On
5. Wake Up Wanting You
6. Smoke In Her Eyes
7. No Sleep
8. We Came To Rawk
9. Funk In The Country
10. The Long Way Home
11. Freedom Road
12. My Son
13. Lie Cheat Or Steal
Big & Rich On Tour:
Oct. 07 – FireKeepers Casino Hotel – Battle Creek, Mich.
Oct. 21 – Cocopah Casino – Somerton, Ariz.
Nov. 10 – Big Coat of Honor – Chicago, Ill.
Nov. 13 – Guitars & Stars – Fayetteville, N.C.
Nov. 18 – Star Casino – Mulvane, Kan.
Dec. 15 – Crystal Grand Music Theatre – Wisconsin dells, Wis.
About Big & Rich:
Big & Rich is comprised of Big Kenny and NBC’s “The Celebrity Apprentice” winner John Rich. The multi-platinum hit duo have garnered multiple Grammy, ACM, CMA and CMT Music Award nominations. Their previous release, Gravity helped propel them to new heights, producing three back-to-back smash hit singles with “Look at You,” “Run Away With You,” and “Lovin’ Lately” featuring Tim McGraw. The country superstars’ first studio album, Horse of a Different Color, includes their hit infectious single, “Save a Horse (Ride a Cowboy).” Other hits include “Comin’ to Your City,” “8th of November” and their No. 1 hit, “Lost in this Moment.” Meanwhile, “Comin’ to Your City” is nearing a decade as the theme song for ESPN’s “College GameDay.”