vineyard vines® to Host In-Store Event to Support the 72nd Iroquois Steeplechase

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Those looking to score a chic spring outfit for the 72nd running of the Iroquois should mark their calendars for April 27.
vineyard vines, known for its whimsical neckties and Southern clothing and accessories, will host an in-store event to benefit the Iroquois Steeplechase on Saturday, April 27, 2013 from 12-3 p.m. at its Green Hills location, 4015 Hillsboro Pike #105.

Shoppers will enjoy discounts, live music, food and cool beverages. vineyard vines will offer 10 percent off all merchandise and will donate 10 percent of the day’s proceeds back to the Iroquois Steeplechase which benefits the Monroe Carell Jr. Children’s Hospital at Vanderbilt.

“We’re thrilled vineyard vines continues to support the Iroquois,” said Libby Cheek, executive director of the Iroquois Steeplechase. “This event will give Steeplechase attendees an opportunity to find the perfect race day attire while also giving back to the Children’s Hospital.”

The success of the Iroquois and its ability to give back to the Monroe Carell Jr. Children’s Hospital is in large part due to the continued generosity of the Middle Tennessee community. The Iroquois, set for May 11, 2013, draws an average crowd of 25,000 each year, putting sponsors’ brands in front of thousands on race day.

For more information on vineyard vines, please visit www.vineyardvines.com.

About the Iroquois Steeplechase

Held on the second Saturday of every May at Nashville’s Percy Warner Park, the Iroquois Steeplechase is the premier spring race in American steeplechasing and Music City’s traditional rite of spring – typically attracting more than 25,000 spectators. Since being designated in 1981 as the official charity of the Iroquois Steeplechase, the Monroe Carell Jr. Children's Hospital at Vanderbilt has received more than $9 million from the event proceeds. For information on advance ticket purchases, corporate and hospitality tents, and tailgating and RV spaces, visit www.iroquoissteeplechase.org or call (615) 591-2991.

About vineyard vines®

A company best known for its whimsical neckties and smiling pink whale logo, was founded in 1998 on Martha’s Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented The Good Life. In addition to signature neckwear, vineyard vines offers a variety of clothing and accessories for men, women and children. Products are sold through a seasonal catalog at 1.800.892.4982, online at vineyardvines.com, in over 600 specialty and department stores and currently at twenty free-standing stores nationwide.