Distinctive Assets to Produce the Official Talent Gift Bags & Backstage Lounge for the 55th Annual GRAMMY Awards®

distin assetsDistinctive Assets, the LA-based entertainment marketing company credited with beginning the marketing craze of celebrity swag nearly 15 years ago, will once again produce the official talent gift bags and backstage gift lounge for the 55th Annual GRAMMY Awards®. The legendary show’s presenters and performers will, as always, be treated to fabulous thank you gifts in acknowledgment of their participation . . . all within a gift lounge infused with enchanted zen opulence.

“To be part of Music’s Biggest Night® on any level is as thrilling today as it was when we created the first GRAMMY Gift Bag more than a decade ago,” says Distinctive Assets’ founder Lash Fary.  “It is particularly gratifying that this specific event is viewed by the industry as the crown jewel of celebrity gift lounges.”

The GRAMMY Gift Lounge presented by MTG will be open to presenters and performers during three full days of rehearsals.  Headlining this year’s gift bonanza will be the GLALENT Platinum Ion Mist device from MTGNew Era will be on hand to provide their signature headwear.  Other Lounge gifts will include:  Gibson Guitar, Carlitos Brand hand-illustrated tennis shoes, Diet Pepsi, Luden’s Soothing Throat Drops (and cashmere scarves), the Jäger iOsonic Toothbrush and Teeth Whitening System, D’Milikah Swimwear, the hottest designer sunglasses from SOLSTICE Sunglasses (including a launch preview of Polaroid Plus), Devicewear iPad and iPhone cases, Simone I. Smith Jewelry, M London made-in-the-USA handbags courtesy of KeepAmerica.com, LGGK (Locally Grown. Globally Known.), and Bonita Platinum Tequila.  Additionally, back by popular demand, each Lounge guest will have the opportunity to win a “supersized” gift via a special GRAMMY Gift Lounge Sweepstakes.

Talent will also walk away with a preassembled GRAMMY Gift Bag which will represent a diverse portfolio of brands ranging from unique to useful.  The gift selection will include items from: Live In Fitness Enterprise (LIFE), Hydroxycut Gummies and Sprinkles, NJOY King, Music Connection, Solstice Sunglasses, Hilton Hotels & Resorts, Gibson Gear, allonymous earrings, EZdetailer, Brazilian Heat, Buoy Tags, JNL Clothing + JNL Fusion, Travalo Touch Perfume Atomizer, Shavetech USB Shaver, Chubby Chipmunk Hand-Dipped Chocolates, The GoSmart Stylus, Touchfire iPad Keyboard, Hickies, Kyoku for Men, M3K Beauty, Rouge Maple Gourmet Products,Celebrity Acupuncturist/Nutritionist Heather Lounsbury, Cha-Cha ChiC, Luden’s, Rohto Cooling Eye Drops, Happy on the Ground: 8 Days at GRAMMY® Camp DVD, JBL by Harman, Heathrow By Invitation, Le PeTiT CiRqUe, Imanta Resorts, Slimware, The Urban Smith, Born Free USA, Westwood Music, Lola’s, The Green Garmento,and Vlado Footwear.

Seasoned event producer Pam Morrison will once again oversee Gift Lounge setup and production.  For the second year, Pam is joined by Seyie Putsure of Seyie Design.  As the exclusive interior designer of the Official Gift Lounge, Seyie will create a special zen-themed environment along with the help of some of her favorite home furnishings and accessories vendors such as Niche Modern, Domaen, Big Red Sun and material[ENVIRONMENT].  Lounge attendees will also receive a $7,400 gift certificate from Seyie Design to infuse their homes with fashion and function.

This year’s GRAMMY talent will, as always, include top musicians and notable celebrities in all genres.   The Black Keys, Fun., Mumford & Sons, Rihanna, Miranda Lambert, The Lumineers, Carrie Underwood, Jack White, Dierks Bentley, Elton John, Ed Sheeran and Taylor Swift have already been tapped to perform (plus customary surprise superstar guests and A-list presenters).  Two-time GRAMMY winner LL Cool J will be returning as the show’s host.  Music's Biggest Night® will be held on February 10, 2013, at STAPLES Center in Los Angeles and will be broadcast live in high definition TV and 5.1 surround sound on the CBS Television Network from 8 – 11:30 p.m. (ET/PT).

About Distinctive Assets                                                                                                                                  Established in 1999, Distinctive Assets not only produces the Gift Bags and Backstage Gift Lounges for many major award shows but also provides product placement, product introduction, event production, public relations and branding opportunities within the entertainment industry and beyond.

About The Recording Academy®                                                                                                                                  Established in 1957, The Recording Academy is an organization of musicians, songwriters, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, like “The GRAMMYs” on Facebook, and join The GRAMMYs' social communities on Foursquare, GetGlue, Google +, Instagram, Pinterest, Tumblr, and YouTube.

Eric Lee Beddingfield