
April 14 marked
the end of an era along Music Row and at country
radio. The middle of April was a time of profound
change along Music Row, as on the very same day
we learned that Sony Music Nashville chairman Joe
Galante said he was leaving and Disneys
Lyric Street Nashville was shutting its doors.
With terrifying swiftness but in moves
that business analysts knew were bound to happen
eventually the men whose companies
distributed the music of Kenny Chesney, Carrie
Underwood, and Rascal Flatts were no longer with
those firms or had announced that soon they
wouldnt be. Just think about that. Galante
for years has been Nashvilles most powerful
label head and, since Bruce Hinton retired from
MCA several years ago, Joe was the smartest
record guy here. Goodman and Howard had led Lyric
Street since the company opened its doors in
1997. Their greatest triumph was Rascal Flatts,
the country pop trio whose 2006 album Me And My
Gang sold an astounding 15 million copies in the
age of digital downloads. With Randy and Doug
between gigs and Joe about to be, we have to
realize a couple things about todays music
and record business. First of all, the cold, hard
realities of the modern marketplace have taken a
lot of the fun out of running a business
thats supposed to be a blast. For years,
the record business was indeed fun. It was a
magic carpet ride for those lucky enough to break
in during the 1960s and 1970s, as these three
did. For decades, the record business was
virtually minting money. In the 1970s, 33-rpm
albums were about $4 and 45-rpm singles about 75
cents. In Los Angeles, where I was working in the
Seventies, rock stars were bigger than movie
stars. The 1980s saw the last great innovation
the record companies have made, when the CD was
introduced. Consumers were happy to fork over
$15-20 for this new product, often repurchasing
their complete record collection. Suddenly, the
labels profits which had been solid in the
1970s when albums were $4 soared thru the roof
because the principal product had quadrupled in
price to $16 for a CD, and the public kept buying
it. Thats when the companies got sloppy.
Even mediocre albums were selling well, so the
labels often made albums with one or two strong
radio singles and a bunch of filler tracks which
shouldnt have seen the light of day on an
album. Meanwhile, the labels stopped making
singles altogether by the early days of the 21st
century. As Billboard chart historian Joel
Whitburn has said, this was one of the record
companies biggest blunders. The labels also
stopped doing their own technical R&D
(research&development). As noted above, their
last innovation had been the CD, and that came 30
years ago. 1980, there was no World Wide Web, no
cell phones, no high-speed Internet and no
iTunes. Steve Jobs had been fired from the
company he founded, Apple, and following his
return, the company was still in trouble early in
the 21st century. Jobs was in hot water again
with the Apple board by 2001, and the share price
had dipped under $10. Oh by the by, in April 2010
Apple stock was worth $230 per share. One of the
big reasons was iTunes, which Jobs introduced
early this century. This was true music
innovation, but it now being done by a computer
company. Moreover, iTunes gave consumers the
ability to buy a product they loved
singles all over again, and do so for
about That was devastating news for the record
companies. Their shortcomings and sloppiness were
coming home to roost. Not only that, millions of
former consumers were stealing their product off
the Web, a crisis that remains today. This made
corporate boards, like those that run Sony Music
Nashville and Lyric Street, became more and more
squeamish about their music divisions. These
multinational companies Sony is based in
Japan and Disney in Burbank did not have
music as their core businesses. Sony was an
electronics maker and Disney made movies and ran
theme parks. So the music industry shrunk. In
2009 sales of CDs, still the businesss main
product, had dropped by half from 1999 levels.
That made the business unsustainable, in
consultant language, and labels along Music Row
were closing or laying off employees. For our
generation, the recession that started in late
2007 became the equivalent of the Great
Depression our parents and grandparents lived
through from 1929-1945. Accountants at the parent
companies of record labels began wielding immense
power, because the music numbers that added up
for decades no longer made any sense. When these
trends climaxed on April 14 with Galantes
announcement and the closure of Lyric Street,
Music Row and country radio were faced not just
with economic trauma but emotional trauma,
because these three guys helped build modern
country music and modern country radio. Their
absence from country music will be felt for
decades, and their contributions should be
remembered and honored forever.
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UPCOMING
EVENTS:
May
7-8 Rock & Load University, Nashville
May 11 Grammy Block Party Owen
Bradley Park
June 10-13 CMA Music Festival, Nashville
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